Shift Your Shopping

shift your shopping logo

Instead of one day a year, we are encouraging consumers to shift their shopping to local all year round by rewarding them through our Shift Your Shopping Campaign from November 13th to December 22nd. We don’t have to tell you that buying local strengthens our local economy, increases employment, nurtures a sense of community, and provides a more relaxed, personal and rewarding shopping experience. Thank you for joining us in shifting those dollars to locally owned businesses and creating more vibrant communities along the way!

We will give four customers a chance to win a $100 gift card during this holiday season by shopping at your store!
How it works: During the period of Nov.13 to Dec.17, when LOVEVA consumers earn 10 hearts, they are automatically entered in a drawing for one of four $100 gift cards to a LOVEVA business of their choice purchased by Retail Alliance.
What you need to do: Have your QR codes handy and promote the LOVEVA program to your customers!

11/12/17 Retail Alliance will be sending out a press release announcing the Shift Your
Shopping Campaign
11/13 – 12/17 LOVEVA Co-Op commercials run on WTKR/WAVY along with social media promotions(deadline is October 16th to take advantage of this opportunity.
11/13 thru 12/13 -LOVEVA will post to social media platforms about contest
11/13 – 12/17 The Tide Radio Williamsburg 92.3FM 60, thirty second spots
11/10, 11/24 and 12/8 -Weekend Reward Reminder emails including the contest to APP users
12/18 –12/22 Winners Selected and posted thru the week

Hashtags to employ:
#BeALocalLOVEVA –Our local hashtag!
#ShiftYourShopping–National movement!

Hashtags not to use:
#Shoplocal – UK campaign (not local)
#ShopSmall – American Express (not small)
#support local – Rochester, NY
#LOVEVA – Virginia Tourism (awesome but not us)

When posting on social media call us out! @bealocalloveva

Here are some sample Facebook posts to copy:
Win one of four $100 gift certificates to the LOVEVA business of your choice! We are encouraging all our customers to participate in the #ShiftYourShopping campaign and choose local and independent for your purchases this holiday season and all year long. By using the LOVEVA app ten times between November 13th and December 17th you are automatically entered.Any size purchase counts toward your chance to win. Download the app today!

Did you know: When you buy from local businesses like ours, you create
up to 2-3 times more economic activity in our community? We hope that you’ll #ShiftYourShopping this
year and @bealocalloveva to find all your holiday purchases. If you use the LOVEVA app 10 times this holiday season
you’ll have the chance to win one of four $100 gift certificates to the LOVEVA business of your choice! Any size purchase counts toward your chance to win.

Here are some sample Tweets to copy:
#ShiftYourShopping to local this season! Use the LOVEVA app 10 times and be entered to win a $100 gift card! #BeALocalLOVEVA

When you choose local everyone wins. We encourage you to #ShiftYourShopping and win this holiday season! #BeALocalLOVEVA