Shift Your Shopping 10% to Local this Holiday Season and See the Reward

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Norfolk, VA: November 13, 2017 – Shoppers may have good intentions to shop locally at a brick and mortar store during the holiday season, but we know that it takes a little more effort to put that jacket and gloves on and head out there into the crowds.

“It is so important to our local communities to shop at a local, independent store this holiday season, and throughout the year,” declared Lisa Renée Jennings, LOVEVA Program Manager. “Buying local keeps local character, increases employment, nurtures a sense of community, and provides a more relaxed, personal and rewarding shopping experience.”

To give shoppers a bit more incentive to shop locally, Be a Local LOVEVA, Retail Alliance’s buy local program, has launched their Shift Your Shopping competition for the third year in Hampton Roads, running from November 13th through December 17th, 2017. To be eligible, consumers need to make ten purchases during that period and record the purchases using their LOVEVA app.

“The LOVEVA app is playful, flirty and fun, however, we are very serious about teaching consumers how important it is to shop locally and the positive impact that has to our local economy,” continued Jennings. “With over 330 businesses on the app, consumers could do their grocery shopping, purchase a Christmas gift for a friend, have a family dinner out, or buy necessities for a home improvement project. The price of purchase does not matter! Every purchase using the app results in a heart and ten hearts is an entry, simple as that. We want to shift those dollars to locally owned businesses and create more vibrant communities along the way!”

Four (4) winners will be selected at random on December 18, 2017. Winners will receive a $100 gift card to the LOVEVA business of their choice. To be eligible, consumers need to use the LOVEVA app and shop ten (10) times at LOVEVA participating businesses between November 13th and December 17th.

For more information about the “Shift Your Shopping LOVEVA Contest” or why local matters, please contact Lisa Renée Jennings directly at (757) 965 3000 or email

Be A Local LOVEVA is a local first program for Hampton Roads. As an arm of the Retail Alliance, we support our local businesses and strive to educate the community about the benefits of eating, giving, hiring, and shopping locally first and foremost. Stronger local businesses mean stronger communities, schools, non-profits, and a more stable and reliable economy.

About Retail Alliance
The Retail Alliance, formerly known as the Retail Merchants Association of Tidewater, is a non-profit trade association serving the interests of local retailers in Greater Hampton Roads. The organization promotes and supports the healthy growth of retail businesses and trade through education, advocacy and member benefits.