Shift Your Shopping
Instead of one day a year, we are encouraging consumers to shift their shopping to local all year round by rewarding them through our Shift Your Shopping Campaign from November 13th to December 22nd. We don’t have to tell you that buying local strengthens our local economy, increases employment, nurtures a sense of community, and provides a more relaxed, personal and rewarding shopping experience. Thank you for joining us in shifting those dollars to locally owned businesses and creating more vibrant communities along the way!
We will give four customers a chance to win a $100 gift card during this holiday season by shopping at your store!
How it works: During the period of Nov.13 to Dec.17, when LOVEVA consumers earn 10 hearts, they are automatically entered in a drawing for one of four $100 gift cards to a LOVEVA business of their choice purchased by Retail Alliance.
What you need to do: Have your QR codes handy and promote the LOVEVA program to your customers!
11/12/17 Retail Alliance will be sending out a press release announcing the Shift Your
11/13 – 12/17 LOVEVA Co-Op commercials run on WTKR/WAVY along with social media promotions(deadline is October 16th to take advantage of this opportunity.
11/13 thru 12/13 -LOVEVA will post to social media platforms about contest
11/13 – 12/17 The Tide Radio Williamsburg 92.3FM 60, thirty second spots
11/10, 11/24 and 12/8 -Weekend Reward Reminder emails including the contest to APP users
12/18 –12/22 Winners Selected and posted thru the week
Hashtags to employ:
#BeALocalLOVEVA –Our local hashtag!
Hashtags not to use:
#Shoplocal – UK campaign (not local)
#ShopSmall – American Express (not small)
#support local – Rochester, NY
#LOVEVA – Virginia Tourism (awesome but not us)
When posting on social media call us out! @bealocalloveva
Here are some sample Facebook posts to copy:
Win one of four $100 gift certificates to the LOVEVA business of your choice! We are encouraging all our customers to participate in the #ShiftYourShopping campaign and choose local and independent for your purchases this holiday season and all year long. By using the LOVEVA app ten times between November 13th and December 17th you are automatically entered.Any size purchase counts toward your chance to win. Download the app today!
Did you know: When you buy from local businesses like ours, you create
up to 2-3 times more economic activity in our community? We hope that you’ll #ShiftYourShopping this
year and @bealocalloveva to find all your holiday purchases. If you use the LOVEVA app 10 times this holiday season
you’ll have the chance to win one of four $100 gift certificates to the LOVEVA business of your choice! Any size purchase counts toward your chance to win.
Here are some sample Tweets to copy:
#ShiftYourShopping to local this season! Use the LOVEVA app 10 times and be entered to win a $100 gift card! #BeALocalLOVEVA
When you choose local everyone wins. We encourage you to #ShiftYourShopping and win this holiday season! #BeALocalLOVEVA
Top reasons to buy local
Documentation for all factual assertions published at AMIBA.net/localhero
By choosing local and independent businesses for your services, shopping, dining and other needs, you not only get real value and personal service, you’re helping:
BUILD COMMUNITY! The casual encounters you enjoy at neighborhood–scale businesses and the public spaces around them build relationships and community cohesiveness. They’re the ultimate social networking sites
STRENGTHEN YOUR LOCAL ECONOMY! Each dollar you spend at independent businesses returns 3 times more money to your local economy than one spent at a chain (almost 50 times more than buying from an online mega-retailer) — a benefit we all can bank on.
SHAPE OUR CHARACTER! Independent businesses help give your community its distinct personality.
CREATE A HEALTHIER ENVIRONMENT! Independent, community-serving businesses are people-sized. They typically consume less land, carry more locally-made products, locate closer to residents and create less traffic and air pollution. More on this topic: AMIBA.net/green-local
LOWER TAXES! More efficient land use and more central locations mean local businesses put less demand on our roads, sewers, and safety services. They also generate more tax revenue per sales dollar. The bottom line: a greater percentage of local independent businesses keeps your taxes lower.
CHOICES! A wide variety of independent businesses, each serving their customers’ tastes, creates greater overall choice for all of us.
CREATE JOBS AND OPPORTUNITIES! Not only do independent businesses employ more people directly per dollar of revenue, they also are the customers of local printers, accountants, wholesalers, farms, attorneys, etc., expanding opportunities for local entrepreneurs.
GIVE BACK TO YOUR COMMUNITY! Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.
INCREASE WEALTH OF RESIDENTS! The multiplier effect created by spending locally generates lasting impact on the prosperity of local organizations and residents.
GET GREATER VALUE! Reader surveys by the Consumers Union repeatedly show independent businesses beating their chain competitors in overall customer satisfaction.
ENHANCE LOCAL DEMOCRACY! Local ownership of business means residents with roots in the community are involved in key development decisions that shape our lives and local environment.
ENHANCE HEALTH OF RESIDENTS! Research shows a strong correlation between the percentage of small locally-owned firms and various indicators of personal and community health and vitality.
See AMIBA.net for a large menu of free educational graphics like this and ready-to-use outreach materials like the poster on reverse.
The local multiplier effect or “local premium” can be a key piece of creating and retaining wealth in your community. Independent locally-owned businesses recirculate a far greater percentage of revenue locally compared to absentee-owned businesses. In other words, going local creates more local wealth and jobs.
More than a dozen studies in recent years consistently show more than 3 times as much of each dollar recirculates in your community when spent at an independent business compared to dollars spent at a chain. And online shopping means your community loses almost the entire purchase amount.
Since your community likely depends upon taxes paid by local business and sales taxes to fund your schools, roads, safety and other essential services, that’s a loss that means higher tax rates or lesser service down the road.
When you buy from independent local businesses, you’re not only treating yourself to a more personal experience, you’re helping strengthen your community! For a complete explanation of the local multiplier effect and leading studies, see http://bit.do/multiplier