Membership Levels

Thank you for coming to learn more about LOVEVA membership levels and how you can benefit by being a part of a local first initiative throughout Hampton Roads.


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Soulmate Member

Soulmate LOVEVA Annual Membership $295-$345 (includes full Retail Alliance benefits):

  • Everything in the Sweetheart LOVEVA level
  • A dedicated membership coordinator to help you take full advantage of your benefits
  • Backend LOVEVA reports calculating the total number of hearts earned and rewards redeemed each month with your business
  • Promoted listing within the LOVEVA app and a reward spotlight on the website
  • Free access to our member-only STRIVE retail-focused webinars covering topics such as social media, inventory, healthcare, leasing, customer service, visual merchandising, human resources, taxes, security, and insurance, among others
  • Opportunity to present one of the STRIVE webinars to showcase your expertise to other members
  • Your business listed on our website and in our bi-annual print Membership Directory
  • Targeted information about the retail community, members and industry through our “Retail Roundup” e-newsletter and Retail Angles member newsletter
  • Include your news and events on our weekly “Retail Roundup” email newsletter
  • Opportunity to have a full page Member Spotlight in our printed bi-monthly Retail Angles newsletter
  • Opportunity to host a member and friends Retail Happy Hour at your business
  • Free attendance to our monthly Loss Prevention Task Force meetings and twice monthly Retail Happy Hour networking events
  • Discounted tickets to Retailer of the Year Awards and Retail Breakfast Club events
  • Access to a team of retail lobbyists who represent your business’ interest on the local, state, and federal levels
  • Exceptional business service discounts including: Payday Payroll, UPS, Credit Card Processing, Constant Contact, Office Max and more


Sweetheart Membership

Sweetheart LOVEVA Annual Membership $75:

  • QR Codes for your business to give hearts and let consumers redeem rewards
  • Business listing in the LOVEVA app
  • Business listing on the website
  • Collateral to promote the program within your store
  • LOVEVA handbook
  • Use of the LOVEVA branding, aligning your business with the Local First mission


LOVEVA Membership Qualifications

  1. Are you a locally independently owned business?
  2. Are decisions made locally as it relates to advertising, marketing, community engagement, charitable donations, purchasing, legal, etc…?
  3. Is the company headquartered locally in Hampton Roads?
  4. Did the company originate in Hampton Roads?
  5. Is the business privately held and not publicly traded?


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